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Consumer buying habits may last longer than the pandemic, says IRI.
August 8, 2020
By: Happi Staff
Due to increased in-home consumption, the US CPG industry is experiencing explosive growth for many categories since the emergence of COVID-19, according to IRI. Demand is increasing by more than 10% compared to a year ago, significantly surpassing the typical 2% to 3% annual industry growth, reports IRI, which continues to monitor the global pandemic. Its latest report, “The Changing Shape of the CPG Demand Curve: U.S. CPG Growth Leaders,” examines some of the key trends and CPG growth leaders...
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